How to Trade Nike (NKE) Stock: Trading Guide 2022

Who doesn’t know Nike? More of being just a brand, it has been a staple in the pop culture.

Nike has continuously innovated both in its design, technology, and marketing to cater to the ever-changing consumer behavior over the past few decades. The brand proven that it is very innovative and dynamic in its ability to create demand for its products.

Would that be a company whom you would like to invest in? If the answer is yes, then do read on.


Status: Active

Sector: Consumer Cyclical

Industry: Footwear & Accessories

Symbol: NKE

Exchange: NYSE

Employees: 75,400+


This year has been difficult, to say the least, for many sectors.

But one of the sectors that benefitted from the directive of people staying from home – is the e-commerce market.


As we still are a consumer-driven economy after all.

And the idea of doing your shopping at the convenience and comforts of your own home appeals to consumers.


Nike has successfully tapped into that market by engaging the customer directly through the different digital social platforms that are being patronized by the public nowadays.

And it has led to increased sales of its products via the digital venue.

Nike shoes

Nike shoes

To begin with… 

It is evident that the events this year have hit the apparel and sports industry badly.

So, how much has Nike stock dropped?

With the global sporting events experiencing cancellations or delays, coupled with the physical stores being closed; the demand for such merchandise has indeed slumped.


However, with the Nike brand already strategically positioned in the industry, the drop in demand did not affect them much – if at all!

The brand is so entrenched with the general public with their continuous innovations and strategic marketing (i.e. top athletes as endorsers).


Another thing to note…

It is imperative that you need to go over your overall financial status first before proceeding to put your hard-earned money in the financial markets.


Having already mentioned that, we can now proceed with discussing in more detail how you will be able to start trading NKE shares.



Why Trade Nike Stock?


Nike is a part of pop culture.

The brand has been synonymous with sports apparel, athletic performance, and top athletes.

Mention a top athlete in any sport and chances are that he/she is an endorser of Nike.


Bottom line?

Nike has adapted pretty well by having developed a very capable digital presence and a wide geographical influence beforehand, and has focused on that during this pandemic.


They were able to increase their digital sales by 75% this past quarter – which is roughly around 30% of their total revenue.

In the earnings call, Nike CEO John Donahoe has mentioned plans of making their sales via the e-commerce space account for half of their total sales in the future. 


Why does this matter?

It is still a pandemic, and many of its physical stores are still closed.

Coronavirus impact on Nike's business

Coronavirus impact on Nike's business

The sports entertainment industry is still not at its full-strength, although some leagues such as the NBA, MLB, among others have resumed their seasons; global competitions (such as the Olympics) and collegiate tournaments, however, are still postponed.


Amidst those macro setbacks, the company still is experiencing growth in their sales by directing its marketing strategies digitally.


The best part:

Sports is slowly returning, and stores (both the Nike-owned or owned by their partners) are again re-opening. 


With operations returning to the norm, and the global economies (and with that sporting events) slowly opening, these traditional sales avenues will only help provide Nike further opportunities of boosting their sales that are currently riding high on its strong online presence.



etoro logo


Trade Nike!
51% of retail CFD accounts lose money.


  • Copy investment portfolios of top Nike traders
  • Trade stocks commission-free
  • Practice with a free demo account
  • No overnight fees
  • Risk management tools


eToro is a known industry leader in stocks CFD trading.

Should you be interested to know more about eToro, kindly do check out our more detailed review here.

They also pioneered the social trading feature, and is currently proud to say that it has the world’s leading social trading network.


How can you actually use this?

Market participants, regardless of how much their experience in the market is, will find eToro’s system to be simple to maneuver around, yet comprehensive in the helpful features.


Let us talk about what social trading provides to traders.

Beginning traders would find it beneficial for they will be able to search who are the top traders in the platform – study their methods, compare the numbers, and simply copy their trades.


And as for the expert traders, they may not only share their valuable knowledge to those in need, but they would also be incentivized by doing such. A win-win scenario.

Nike stock trading on eToro's platform

Nike stock trading on eToro's platform


Awesome, right? But that’s not all…

Zero commissions.  

Traders could execute as many trades as they prefer, or their system provides – and would not incur additional fees, such as management fees, ticket fees, or other markup fees.


In addition to that...

they have also introduced a new component to their existing social trading feature. And this is called CopyPortfolios.


Their clients will find this component helpful in two different ways:

  1. Top Trader Portfolios – Those who are starting out in the market may take advantage on the available knowledge and experience of their more experienced peers by selecting the top traders whose portfolios they would want to emulate.
  2. Market Portfolios – This will be beneficial for the clients because the different stocks belonging to the strongest sectors will be identified.


And the eToro company is fully compliant with the rules that have been set by the governing regulatory bodies in the countries where it offers its services.

And these regulatory bodies are:

  • CySEC – Cyprus Securities and Exchange Commission
  • FCA – Financial Conduct Authority
  • ASIC – Australian Securities and Investments Commission



plus500 logo
Trade Nike!
84% of retail CFD accounts lose money.


  • Competitive spreads for Nike
  • Trading with as little as $100
  • Fast and reliable order execution
  • Risk management tools
  • Fully regulated by the FCA, CySEC and ASIC


Plus500 is one of the leaders in providing CFD products (or contracts for difference).

Plus500 offers plenty of choices in the CFD domain, whether it be stocks, commodities, currency pairs, cryptocurrencies or indices.

Should you be interested in knowing more about Plus500, or CFD trading for that matter, kindly proceed here.


Nike stock trading on Plus500's WebTrader platform

Nike stock trading on Plus500's WebTrader platform

Illustrative prices only



Plus500 is fully regulated by renowned regulatory bodies such as:

  • Plus500CY Ltd authorized & regulated by CySEC (#250/14).
  • Plus500UK Ltd authorised & regulated by the FCA (#509909).
  • Plus500SG Pte Ltd, licensed by the MAS (#CMS100648-1) and IE Singapore (#PLUS/CBL/2018).
  • Plus500AU Pty Ltd (ACN 153301681), licensed by:
    ASIC in Australia, AFSL #417727, FMA in New Zealand, FSP #486026; Authorised Financial Services Provider in South Africa, FSP #47546. You do not own or have any rights to the underlying assets. Please refer to the Disclosure documents available on the website.


Nike Stock Performance

You're probably asking this question:

How is Nike stock doing?


Nike’s stock price began the year 2020 by closing at $102.20/share; it went as low as $60/share last March, but has since rallied to new ALL-TIME highs.


Nike Stock Forecast

We have provided below our analysis of how we think the company may likely fare in the near future.


We can’t emphasize enough:

The forecasts that we will provide are not guarantees of how the company (and its price) will perform and definitely will involve corresponding risks.

Uncertainties are abound, hence the outcome of the market prices may not turn out to be what we thought they will be.


2020: More Than A Brand

Nike has overcome the struggles brought about by the pandemic, by reaching out directly to its customers – digitally.

Nike products

Nike products

Nike’s market (and geographical) reach and its reputation has been developed over the years, thus they were still able to reach their target market via the digital space.


2021: Innovation Will Continue


In order to maintain that brand reputation, Nike will have to continue what they do best – continually innovate their products, and marketing strategies and operations.

Nike stores

Nike stores

We predict that...

They will not be lacking in competitors, but by continually innovating, identifying the top performers as endorsers and continually reaching out in the digital space – among its strategies – then consumers will still identify the brand with high performance.


How to Trade Nike Stock?

Simply follow the steps below and you're good to go:

  1. Open an account with an online broker.

    For you to trade Nike stock and other company shares, first you need to open an account with a brokerage which offers a platform for trading.
    Signing-up for an account only takes a few minutes to accomplish and after completing this process, you need to make a deposit so you can start investing.


  3. Open your broker's trading platform.

    Let's say you have opened an account with a specific brokerage and you have already funded it. The next step to do is to open their platform to start trading.

    eToro trading platform

    eToro trading platform


  5. Look for the Nike stock (symbol: NKE).

    After opening the platform, search for the Nike stock by using the search bar and entering either "Nike" or its stock symbol "NKE".

    Searching for Nike stock on eToro's platform

    Searching for Nike stock on eToro's platform


  7. Select Trade and set the amount.

    Click on "Trade" and specify the amount that you wish to invest. You may also set several specific parameters depending the features that are offered to you by your broker.

    Trading Nike stocks on eToro's platform

    Trading Nike stocks on eToro's platform


  9. Execute the order.

    Initiate the trade by executing the order.

    Executing order on eToro's platform Nike

    Executing order on eToro's platform




Should I trade Nike stock?

Nike exhibited strength when they were able to overcome the difficulties brought about by this year’s challenges.

It has been leveraging the reputation that it has built throughout the years.

Wouldn’t you want your business partner to have that strong brand reputation and a continuous innovator?

If yes, then DO it.


Frequently Asked Questions (FAQ)

How Much is the Nike Stock?

Here is the current stock market price of   ( )


Who Owns the Most Shares of Nike?

As of the end of the most recent quarter, the top three holders of Nike are Phil Knight, Mark Parker, and Andrew Campion.


How Many Outstanding Shares Does Nike Have?

Nike has 1.24B shares outstanding.


Where Can I Trade Nike Stock?

You may begin your market journey by purchasing NKE shares or CFDs from either of the leading brokers that were mentioned above (eToro and Plus500).


Best Brokers for Trading Nike Stocks

Based on our in-depth analysis, below are the best brokers for trading Nike stocks CFDs.

All you need to do is click on the Nike Page of your broker of choice and you'll be directed straight to their stock trading page.


Broker Features Rating Official Site

etoro logo 

Read Review

  • Copy investment portfolios of top Nike traders
  • Practice with a free demo account
  • No overnight fees
  • Risk management tools

Min Deposit: $200

Regulation: CYSEC, FCA



Nike Page 

Open Account

51% of retail CFD accounts lose money.

plus500 logo 

Read Review

  • Competitive spreads for Nike
  • Trading with as little as $100
  • Fast and reliable order execution
  • Risk management tools
  • Fully regulated by the FCA, CySEC and ASIC

Min Deposit: $100

Regulation: FCA, ASIC, CySEC



Nike Page 

Open Account

84% of retail CFD accounts lose money.

avatrade logo 

Read Review

  • Up to 1:10 leverage on Nike
  • Safe and secure trading environment
  • Trade for as little as $100
  • Live multilingual customer support during market hours
  • Regulated

Min Deposit: $100

Regulation: CBI, ASIC, FSC, FSA, FSB



Nike Page 

Open Account logo 

Read Review

  • Nike spreads for as low as 0.08
  • $5 minimum deposit
  • Comprehensive trading education
  • 24/5 live help
  • Unlimited demo account

Min Deposit: $5

Regulation: IFSC, ASIC, CySEC



Nike Page 

Open Account

Trading Forex and CFDs involves significant risk of capital loss. You should consider whether you can afford to take the high risk of losing your money.