How to Buy Google Stock: A Basic Guide for New Traders

When choosing which company to invest on stocks, Google is a sure winning choice.

Do you know how to buy Google stocks? Do not worry. We will be glad to assist you on that.


Status: Active

Sector: Communication Services

Industry: Internet Content & Information

Symbol: GOOG

Exchange: NMS

Employees: 123048



As one of the Big Four technology companies, Google has become the leading benchmark of a successful and consistent company.

In this article, we will explain the strong points of Google stocks as an investment option for beginner investors. We also prepared you a simple step-by-step on how to buy Google stocks.

Starting out at as a Google Search Engine, the company experience rapid growth that led to a series of high-profile product inventions, company acquisitions and partnerships that further boosted Google’s reputation as one of the most lucrative company in the world.



Also known in the stock market industry by its parent company name: Alphabet Inc., Google ‘s evolution from a research project by its founders Larry Page and Sergey Brin to a leading technology company, has bolstered investor trust ratings to an all-time high.

As Google continue to push the boundaries for technological innovation in cloud computing, online advertising, search engine, artificial intelligence, software, hardware and e-commerce, many financial observers see a robust future ahead for this technology giant.

Despite several economic crises that hit the world—including the Covid-19 pandemic of 2020—Google is expected to remain as one of the most dominant companies in the technology industry.


Please bear in mind:

Before you start investing on stocks, you first need to create a concrete plan. This must include your financial goal in relation to your current financial situation.


If we may add…

You must also make sure to cover all grounds when it comes to understanding the performance of the company you want to invest on.

Don’t just ride current financial trends and bandwagons as this drastically change overnight. Otherwise, with our help and expert recommendations, you’re all set to becoming a stocks investor and trader.


In this article, we will guide you in familiarizing yourself to the strong industry performance of Google and its stock outlook in the coming few years. We will also point out certain risks if anything comes up from our analysis of the company.


And there’s more…

We will also supply information on how to trade Google stocks with the help of highly-recommended brokerage firms in the market today.

These top brokerages have vast experience in trading stock CFDs and uses the best technology platforms that were designed to make life easier for both the broker and investors.

These brokerages will pull all required information to help investors come up with the best financial decisions.


And to put an extra sweetener…

We’ll also provide you our unbiased forecast and outlook on what kind of future awaits Google in the stock market world.


If this excites you already, then let’s get the ball rolling.



Why Buy Google Stock?

Google stocks

Because why not?

One word: Google

Even if you google it—pun intended—all informative articles will point you to the right decision on cashing in on the consistent strong stock performance of Google.


But remember:

Before deciding to start buying and trading Google stocks, we want you to have a peace of mind by helping you know more about the company and understand how certain factors and eventualities could affect its market value. As a future investor, it is vital for you to understand the history and business model of Google.


To begin with…

Google maintained its solid footing and dominance in technology—other than basically, owning the internet—by constantly evolving and pushing the envelope when it comes to innovation. Online advertising is being consistently revolutionized by Google.

Nobody can replicate target advertising based on people’s online activities that Google has able to create.



There are two ticker symbols for Alphabet Inc., the parent company of Google listed on the NASDAQ stock exchange: GOOG and GOOGL. The prices of the two stocks closes almost the same historically.

Google’s two ticker symbols represent two varying share classes: A (GOOGL) and C (GOOG). There is also a B share but this is only owned by company insiders and not traded in public.

Google streaming service

Google streaming service


And another thing to note…

Since the difference between the price of the two Google stocks are very small, it won’t matter which stock you choose to buy. However, if you want to make a vote during stockholders’ meetings, we suggest you shoot for the Class A shares as it comes with voting privilege.


Google’s winning culture:

As the runaway leader in digital advertising—with Facebook, a distant second—Google is also rapidly expanding into consumer hardware, artificial intelligence and cloud computing. Safe to assume, Google’s winning culture is here to stay for a long time.


Future-looking attitude:

While most companies are happy with their current successes and are biding time to revolutionize technology, Google is constantly looking for ways to innovate and innovate and innovate. One of the most promising technologies Google is developing is the OS for autonomous vehicles.

Although regulations are still strict when it comes to allowing autonomous vehicles on the road, experts agree that once Google develop a flawless technology, then nothing can block this monumental technology that will change the world of transportation.

Big war-chest for future acquisitions

According to Silicon Beat, aside from its rising stock values, Google has a mind-blowing $73 billion in the bank. This financial war-chest shall allow Google to challenge Amazon in the e-commerce battle and gain solid ground in the other technology fronts by closing deals on additional acquisitions.

More room for growth…

Google may be playing catch-up to Amazon when it comes to B2B Cloud Infrastructure. Yet, the way being a close second excites investors and analysts, is a testament to the promise of Google’s resolve in expanding their B2B Cloud Infrastructure.

Experts foresee an additional $25 billion worth of market awaiting Google for this kind of service. If this big enough room for improvement doesn’t motivate you then nothing will.



etoro logo


Trade Google!

75% of retail CFD accounts lose money.


  • Copy investment portfolios of top Google traders
  • Buy stocks commission-free
  • Practice with a free demo account
  • No overnight fees
  • Risk management tools


eToro is one of today’s most trusted and leading platforms for trading Google stocks. eToro is an online brokerage company that started operation in 2006 and pioneered social trading using a highly-advanced trading platform trusted and used by over 10 million traders.

eToro is one of today’s most trusted and leading platforms for trading Google stocks (read our updated review).

It’s an online brokerage company that started operation in 2006 and pioneered social trading using a highly-advanced trading platform trusted and used by over 10 million traders.

Here is a handy guide on how to use eToro.


How can I start using eToro?

Using eToro has proven to be a useful tool even for traders who are just starting out. eToro is a very straightforward app.

You just need to sign up by choosing a username and set up security functions via your phone number. After completing your profile, you just need to make a deposit and familiarize yourself with the platform.

Learn, succeed and share your knowledge…

Because eToro’s platform make it easier for any trader to succeed, once you become a seasoned trader, you can also share your knowledge on how to make a profit to other budding traders. Think of it as a Pay-it-Forward system that has afforded eToro to grow its network of traders.

Google stock trading on eToro's platform

Google stock trading on eToro’s platform

And here’s the best thing: zero commission

This means the money you earn from your stocks are the money you earn; no ifs and buts. Rest-assured, eToro will never charge you with deductions on markups, management fees or any added expenses.

This is a major benefit of using eToro because majority of other brokerages imposes hefty fees to its users.


eToro also uses an innovative system called CopyPortfolios which comes in two types:

  1. Top Trader Portfolios – this is where professional and highly experienced traders are bundled together to which you, as a newbie trader, can learn a lot based on their collective knowledge and experience in stock trading. It’s like having a bunch of mentors guiding you along the exciting and delicate world of stock trading.
  2. Market Portfolios – this focuses sector trading. It means you can not only invest and trade on one financial instrument, but you can also do so with other key competitors in the market. For example, you are trading Google stocks, with Market Portfolios you can also look at and invest on Google’s competitors such as Amazon, Apple TV, Disney, etc. This is very useful if you are looking to spread out your stocks investments.


And another thing that make it perform smoothly:

eToro is a regulated broker that fully adheres to strict guidelines of different regulatory bodies including the following:

  • CySEC – Cyprus Securities and Exchange Commission
  • FCA – Financial Conduct Authority
  • ASIC – Australian Securities and Investments Commission

Easily sign-up with eToro for free via the form below!



plus500 logo

Trade Google!

76.4% of retail CFD accounts lose money.


  • Competitive spreads for Google
  • Trading with as little as $100
  • Fast and reliable order execution
  • Risk management tools
  • Fully regulated by the FCA, CySEC and ASIC


The emergence of CFD trading made stock investing a lot easier and accessible to many business-minded individuals.

That said, it is important to choose a well-regarded brand when choosing to enter the world of CFD trading.

Plus500 is one such brand. To learn more abou Plus500, you can read our comprehensive review here.


Remember this:

CFD transactions also allows stock traders to speculate (and profit from) on Google’s price movement. Whether Google’s stocks rose or fall, you are guaranteed access to many valuable information.

By using the Plus500 proprietary platform, you can trade on Google shares and even invest on other company stocks with top-performing stocks like Facebook   ( ), Paypal Holdings   ( ), T-Mobile Sys   ( ), Alphabet (Google)   ( ), and more by simply opening the Buy or Sell positions.

Google stock trading on Plus500's WebTrader platform

Google stock trading on Plus500’s WebTrader platform

Illustrative prices only


You also gain total control over potential profits and losses by utilizing the platform’s integrated risk management tools.

Plus500 gives you more room for flexibility when trading in share CFDs. Plus500 enjoys a leverage of up to 1:30, making it possible for you to begin trading with a minimum of $100 in your account in order to gain the effect of $3,000 capital!


Here’s another interesting feature: sector indices

Via these unique indices, you will be able to invest on a basket of stocks that are grouped by a specific market sector and capitalize on popular trading trends in the stock market with just a single instrument.


For example:

Aside from investing solely in Google stocks, you can also explore profitable trading opportunities via the NYSE FANG+ index futures CFD which is an an index of 10 next-generation tech companies including Google, Facebook, Twitter, Baidu, NVIDIA and more.


The best thing about it…

Plus500 is fully licensed by the following financial regulators:

  • Plus500CY Ltd authorized & regulated by CySEC (#250/14).
  • Plus500UK Ltd authorised & regulated by the FCA (#509909).
  • Plus500SG Pte Ltd, licensed by the MAS (#CMS100648-1) and IE Singapore (#PLUS/CBL/2018).
  • Plus500AU Pty Ltd (ACN 153301681), licensed by:
    ASIC in Australia, AFSL #417727, FMA in New Zealand, FSP #486026; Authorised Financial Services Provider in South Africa, FSP #47546. You do not own or have any rights to the underlying assets. Please refer to the Disclosure documents available on the website.

Easily sign-up with Plus500 for free via the form below!


Google Stock Performance


Just before 2019 ended, several financial publications lauded Google for being the best-performing stock of the decade, by yielding more than 4,000% return.


And did you know?

Google is expected to widen its audience after partnering with six Japanese creators for a planned series of original Japanese anime. On April 2020, Google and Chernin Entertainment agreed on a multi-year first look deal to make original films.


Take a look at the table below and see Google’s stock performance in comparison with its competitors:


It gets better…

Following a record-breaking 1st Quarter of 2020 that saw Google gaining an additional 15.8 million new subscribers, the forecast for this streaming giant all points to more positive development.

Google is one of the very few companies that remained thriving even during the Covid-19 pandemic.


And another thing…

Google is being helped greatly by the company’s sound decision of investing long-term on key international regions. This made it possible for Google to widen its lead in the streaming wars against its competitors.

Financial analysts believe that Google will continue to benefit from the international market.


Google Stock Forecast

Below is a quick yet detailed rundown of our expert projections for Google’s stocks in the coming couple of years, based on current market data, analysis and expectations.

Please remember:

Our forecasts are meant to guide you make sound decisions based on present-day situation of the company, the global economy, market trends and the stock market. It does not guarantee the future performance of a company’s stock price.

Therefore, actual market outcomes and results may differ from what was forecasted due to numerous factors and circumstances.


2020: Positive Outlook Amidst a Global Pandemic

With more people staying at home because of the global pandemic caused by the Covid-19 coronavirus, Google found itself being introduced to a larger audience.


And did you know?

As shelter-in-place were implemented in most parts of the world, Google added more than 15 million subscribers, more than doubling its expected numbers, during the first quarter of the year.



Despite the anticipated negative effect of the COVID-19 pandemic in the stock market, Google’s stock is among those that managed to grow slightly. Any impact the pandemic is expected to cause was softened a lot by the strong performance of Google’s in the stock market.

And as work from home is foreseen to become the “new normal” until next year, more people are expected to become new subscribers of Google because more time spent at home means more entertainment needed to offset the stress of work.


Not yet convinced?

Just look at the graph below to see how Google has performed in the stock market for a span of 1 year:



Our outlook for Google’s stock growth this year to be medium, especially if another breakout quarter is achieved.


2021: Creating More Original Content

Despite the emergence of several competitors, Google has fully prepared for this eventuality by stocking up its library of contents.

In 2018, Google spent $12 billion dollars producing original movies and series and followed it up with a $15 billion budget for Google Originals in 2019.

While the global pandemic slowed down the production of films worldwide, Google is expected to ramp up its content creation in 2021.

And because “original content is king”, expect Google to remain king of the streaming industry.

Google ramps up original content offerings

Google ramps up original content offerings

For these reasons, the outlook for Google’s stock growth ranges from medium to high.


How to Buy Google Stock?

  1. Open an account with an online broker.

    In order for you to buy Google stock and other company shares, first you need to open an account with a brokerage which offers a platform for trading.
    Signing-up for an account only takes a few minutes to accomplish and after completing this process, you need to make a deposit so you can start investing.


  3. Open your broker’s trading platform.

    Let’s say you have opened an account with a specific brokerage and you have already funded it. The next step to do is to open their platform to start trading.

    eToro trading platform

    eToro trading platform


  5. Look for the Google stock (symbol: GOOG).

    After opening the platform, search for the Google stock by using the search bar and entering either “Google” or its stock symbol “GOOG”.

    Searching for Google stock on eToro's platform

    Searching for Google stock on eToro’s platform


  7. Select Buy and set the amount.

    Click on “Buy” and specify the amount that you wish to invest. You may also set several specific parameters depending the features that are offered to you by your broker.

    Buying Google stocks on eToro's platform

    Buying Google stocks on eToro’s platform


  9. Execute the order.

    Initiate the trade by executing the order.

    Executing order on eToro's platform

    Executing order on eToro’s platform


Should I buy Google stock?

That’s a good question to ask yourself.

We believed Google has weathered the storm brought about by the emergence of competitors in the online streaming industry. Based on its strong performance during this decade, we expect Google’s stocks to do great in the coming years.


So, are you ready to “stream” profits from Google stocks?

If you are convinced that Google is here to stay strong for years to come, then we strongly recommend for you to back it up by choosing a trusted and regulated brokerage firm to ensure the safety of your funds and bring you peace of mind–and earnings.


Frequently Asked Questions (FAQ)

How Much is the Google Stock?

Here is the current stock market price of   ( )


Who Owns the Most Shares of Google?

Capital Research and Management Co. currently owns the most Google stock at 37,911,773 shares with a total value of $17,251,373,186 as of press time.


How Many Outstanding Shares Does Google Have?

Based on the latest statistics, Google’s outstanding shares is 441.02 million.


Where Can I Buy Google Stock?

There are many online brokerage firms offering Google’s stocks for you to choose from. However, there are also online brokers that offer CFD (contracts for difference) platforms–such as the ones we mentioned on this article–where you can speculate and trade on the rising or falling price of Google shares.


Got a Question?

Post it here and get an answer from one of our experts!


Best Brokers for Buying Google Stocks

Below are the most trusted and regulated brokers that we recommend for you to trade Google stock CFDs. Simply click on the Google Page button of your chosen broker and we’ll take you straight to their stock trading page.


BrokerFeaturesRatingOfficial Site
etoro logo

Read Review

  • Copy investment portfolios of top Google traders
  • Practice with a free demo account
  • No overnight fees
  • Risk management tools

Min Deposit: $200

Regulation: CYSEC, FCA



Google Page

Open Account

62% of retail CFD accounts lose money

plus500 logo

Read Review

  • Competitive spreads for Google
  • Trading with as little as $100
  • Negative balance protection
  • Risk management tools
  • Fully regulated by the FCA, CySEC and ASIC

Min Deposit: $100

Regulation: FCA, ASIC, CySEC



Google Page

Open Account

76.4% of retail CFD accounts lose money logo

Read Review

  • Intuitive platform for trading Google
  • Competitive spreads
  • Comprehensive education centre
  • User-friendly functions
  • Fully regulated by the CySEC and IFSC

Min Deposit: $200

Regulation: CySEC, IFSC



Google Page

Open Account logo

Read Review

  • Google spreads for as low as 2.77
  • $5 minimum deposit
  • Comprehensive trading education
  • 24/5 live help
  • Unlimited demo account

Min Deposit: $5

Regulation: FCA, ASIC, CySEC



Google Page

Open Account

avatrade logo

Read Review

  • Up to 1:10 leverage on Google
  • Safe and secure trading environment
  • Trade for as little as $100
  • Live multilingual customer support during market hours
  • Regulated

Min Deposit: $100

Regulation: CBI, ASIC, FSC, FSA, FSB



Google Page

Open Account

Trading Forex and CFDs involves significant risk of capital loss. You should consider whether you can afford to take the high risk of losing your money.